40K Organic followers in 6 months from 0...👀
May 10, 2023
40K Organic followers in 6 months from 0...👀
Social Triumph - Elevating The SUMO Guy's Online Presence
When world-renowned speaker and bestselling author Paul McGee, famously known as The SUMO Guy, approached us, it was with a challenge – to amplify his presence on social media. Despite a successful career, including appearances on BBC and Radio 2's breakfast show, Paul sought to dominate the ever-expanding social space.
Project Kick-off: Transitioning from written word to Social
Paul's journey from writing books and keynote speaking to social media dominance began with our collaboration. Our task was not just to understand his spoken and written words but to delve into the essence of his 11 written books, creating a bridge between his wealth of content and the dynamic world of Instagram and TikTok.
The Big Idea: An Ambitious Social Plan
Aiming for social supremacy, we crafted an ambitious plan for Instagram and TikTok. The challenge? Shoot 90 videos in a single day to kickstart our organic social strategy. With Paul actively involved, we turned a day into a content goldmine, ready to make waves across platforms such as TikTok, Instagram, Twitter (now X), Facebook and even LinkedIn
Content Creation: 90 Videos, 1 Day
In a feat that could only be described as impressive, we captured 90 short-form videos in a single day, laying the foundation for The SUMO Guy's organic social journey. These videos, strategically designed, were the catalysts for our TikTok posting strategy – twice a day for three months.
From 0 to 40 Thousand Organic Followers
The results spoke volumes. Within six months, The SUMO Guy's TikTok following skyrocketed from zero to an incredible 40 thousand organic followers. The growth was meteoric, marked by millions of views, likes, shares, and comments across all social platforms.
Services Provided:
- Content Strategy: Devising a comprehensive plan to transition Paul's content from books to dynamic short-form videos.
- Video Production: Capturing 90 short-form videos in a single day to fuel the initial stages of the social strategy.
- TikTok Management: Implementing a consistent posting schedule, resulting in remarkable organic growth.
- Analytics and Strategy Refinement: Regularly analysing performance metrics to refine the ongoing social strategy.
A Social Success Story in the Making
This case study isn't just about social media; it's about transforming a seasoned speaker into a digital sensation. The SUMO Guy's journey from a single day of intensive video production to millions of views showcases the power of a strategic social plan. As The SUMO Guy continues to see unprecedented growth, we're eager to witness the next chapters of his online success.
Stay tuned as the exposure amplifies, and The SUMO Guy's influence continues to resonate across the digital landscape. 🚀📱
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