What we did

Parentfolk are a NW based brand working nation wide made by parents, for parents. In a paid partnership with Next, Parentfolk launched a competition which required an engaging audience-targeted reel which is where we come in! We crafted a video and photo set that reflected the style and the energy of both Next and Parentfolk, and the give-away had hundreds of entries and reached over 3000 views on Instagram. The children used the clothes provided by Next to style themselves, meaning the video was full of personality, supported by the images which perfectly target the high-class audience that Parentfolk reaches and engages.